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The curious history of shopping and our ideas about it, from the glamorous nineteenth-century department store to our own multi-functional supermarkets Carried away or loaded down, love it or hate it, we take shopping for granted as one of the pleasures, or burdens, of our lives. Yet we are curiously unaware of how we became the consumers that we are. In this witty and revelatory book, Rachel Bowlby looks at some of the turning points of twentieth-century consumer history: when department stores gave way to supermarkets; when packaging made everyday things into objects of desire; when self-service created a close, new relationship between shoppers and merchandise. Carried Away looks at arguments about chocolate boxes and bars of soap, at modernist shop windows and supermarket shelves, at Stepford Wives and Rupert Bears -- at the many extraordinary ways that modern shopping and shoppers have been imagined and invented. Bowlby focuses in particular on the development of supermarkets, which started in the United States as accidental discount ventures in the 1930s before rapidly settling into the standard stores of suburban malls. But self-service did not have to be massive in scale. Between the two world wars, writers on retail speculated about a new hands-on intimacy between shoppers and goods in the small local store, with no clerk interfering. At the same time, packaging, which after World War II came to symbolize crudely exploitative mass marketing, was a field for modernist experiment, promising a simple, sophisticated aesthetic for all. Carried Away delves into these and other forgotten histories of twentieth-century stores and their shoppers; after you have read it, theaisles of the local market will never seem quite the same.

Hudson's: Detroit's Legendary Department Store

Sears Radio Theater - Sears Radio Theater (SRT) was an anthology series of radio drama which ran weeknightly on CBS Radio in 1979, sponsored by the department-store chain; in its second year, 1980, it moved to the Mutual Broadcasting System and became the Mutual Radio Theater; the MBS series was repeats from the CBS run, until September of 1980, when a short season of new dramas was presented. The Mutual run was still most often sponsored by Sears.

Anchor store - In retail an anchor store, or 'draw tenant' is one of the larger stores in a shopping mall, usually a department store in a major retail chain, such as Sears.

Hudson's Department Store - Hudson's Department Store was a major independent retail department store] chain based in [[Detroit, Michigan|Detroit during the first three-quarters of the Twentieth Century. At one time Hudson's was the second largest department store (next to Macy's of New York) in the US.

Schocken Department Store - The Schocken Department Store (now Merkur Department Store) was a department store built in 1926-27 in the south German town of Stuttgart. The architect was Erich Mendelsohn.

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Twentieth-century modern at have been imagined and invented. Bowlby focuses in particular on the development of supermarkets, which started in the United States as accidental discount ventures in the 1930s before rapidly settling into the standard stores of suburban malls. Yet we are curiously unaware of how we became the consumers that we are. But self-service did not have to be massive in scale. Hudson's: Detroit's Legendary Department Store Fashioned the Middle Class Carried Away looks at some of the turning points of twentieth-century consumer history: when department stores gave way to supermarkets; when packaging made everyday things into objects of desire; when self-service created a close, new relationship between shoppers and merchandise. Carried Away looks at some of the turning points of twentieth-century consumer history: when department stores gave way to supermarkets; when packaging made everyday things into objects of desire; when self-service created a close, new relationship between shoppers and merchandise. Carried Away delves into these and other forgotten histories of twentieth-century stores and their shoppers; after you have read it, theaisles of the pleasures, or burdens, of our lives. In this witty and revelatory book, Rachel Bowlby looks at arguments about chocolate boxes and bars of soap, at modernist shop windows and supermarket shelves, at Stepford Wives and department overstocks sears store.

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